Hi, My name is Adi. I have significant experience in designing and developing user friendly interfaces with strong focus on user experience, information architecture and branding. I manage end to end solution design delivery which involves - stakeholder engagement, requirement gathering, user research, user journey mapping, story boarding, prototyping, interactive wire framing, visual designing, design evaluation, technical evaluation, useability testing and delivery.
I have studied the art and science of modern contemporary design under the tutelage of renowned Professors at the prestigious University of Sydney. My UI/UX skills have helped many clients deliver complex projects with great success time and again. I have implemented many projects that leveraged design principles used by top industry professionals. I have industry experience working with world renowned Art directors, digital media artists and next generation designers.
Worked with Aussie Home Loans - part of Commonwealth Bank for nearly a decade. My day to day work involved a full spectrum of activities such as User research , UI design, design evaluation, feasibility evaluation (ensuring the technical feasibility of UI/UX design), wireframing, storyboarding, prototyping, creating visual assets for blogs and website, interpreting web analytics and refining designs for better user experience, setting best practice guides, maintaining brand guidelines, compliance checks, risk management, guiding and mentoring team members, etc.
I have worked with many medium to large design agencies for nearly a decade. Working on a range of projects ie. Interacting with clients to gather design briefs and expectations, preparing story board and multimedia presentations for presenting UI /UX concepts to clients, briefing team members on client requirements, creating mock up designs for approval, preparing navigation charts, content structure, page layouts for the project, designing marketing collaterals, liaising and coordinating with vendors, etc.