about me
Multi-talented

Designer

Career

Synopsis

Hi, My name is Adi. I have significant experience in designing and developing user friendly interfaces with strong focus on user experience, information architecture and branding. I manage end to end solution design delivery which involves - stakeholder engagement, requirement gathering, user research, user journey mapping, story boarding, prototyping, interactive wire framing, visual designing, design evaluation, technical evaluation, useability testing and delivery.

I have studied the art and science of modern contemporary design under the tutelage of renowned Professors at the prestigious University of Sydney. My UI/UX skills have helped many clients deliver complex projects with great success time and again. I have implemented many projects that leveraged design principles used by top industry professionals. I have industry experience working with world renowned Art directors, digital media artists and next generation designers.

UI

UX

3D

WEB

GRAPHIC

APP

Summary

Core Competencies

Design
  • 3D Design
  • UX/UI Design
  • Website Design
  • Mobile App Design
  • Visual Design
Strategy
  • User Journey Mapping
  • Story Boarding
  • Scenario Mapping
  • Analytics
  • User Research
Dev + Mgmt
  • Prototyping
  • Interactive Wireframe
  • Front End Development
  • End to End Solution Delivery
  • Project Management
Few Reasons

WHY ME?

  • Why Me
    Three main reasons, User Experience, User Experience, User Experience. Yes you read it right User experience is my main expertise. I can identify underperforming areas and implement improvements that significantly lifts the user experience thus increasing conversions and reducing bounce rates.

     

    Design Matters
    I have studied the art and science of problem solving designs and have implemented many projects that leveraged design principles used by top industry professionals.

     

    Technology Matters
    I have deep knowledge of HTML and CSS which helps me evaluate the technical feasibility of any design. This helps save time when handing design elements to front end developer for production. I have sharp understanding of information architecture which helps fine tune the content flow.
  • Additional Skills - Analytics
    If website traffic number matters to you than I am your Man. I can help you set up business analytics that monitors traffic at different level and alerts you if some action needs to be taken. I can't stress enough how important it is to keep a vigil on business critical web/landing pages.

     

    Additional Skills - Conversion
    Let's face it if the web traffic is not converting than all your effort is going down the drain, I can help you set up personalisation solutions that monitor visitors in real time and can generate tailor made content to cater to the segment on the fly.

     

    Additional Skills - Seo Matters
    If you are not in the top 10 search results than your business is at a serious disadvantage, I can guide your through industry tested SEO best practices to lift up the ranking.
Design/Dev

Skillset

Design and Illustration
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Indesign
  • Adobe Dimension
Platform Familiarity
  • Adobe Experience Manager
  • Adobe Campaign
  • Adobe Target
  • Adobe CC
Scripting Knowledge
  • HTML
  • CSS
  • Java Script
  • XML
Prototyping
  • Adobe XD
  • Figma
  • Zeplin
  • Sketch
Microsoft Office
  • Word
  • Powerpoint
  • Excel
  • Outlook
Others
  • Google Analytics
  • Jira
  • GIT
  • Bitbucket
Work

Experience

Aussie

Apr 2010 - Dec 2019
UI/UX/Web Designer

Worked with Aussie Home Loans - part of Commonwealth Bank for nearly a decade. My day to day work involved a full spectrum of activities such as User research , UI design, design evaluation, feasibility evaluation (ensuring the technical feasibility of UI/UX design), wireframing, storyboarding, prototyping, creating visual assets for blogs and website, interpreting web analytics and refining designs for better user experience, setting best practice guides, maintaining brand guidelines, compliance checks, risk management, guiding and mentoring team members, etc.

Trilogy design, Iteq, qMedia, etc

Jan 2001 - Mar 2010
UI/UX/Web Designer

I have worked with many medium to large design agencies for nearly a decade. Working on a range of projects ie. Interacting with clients to gather design briefs and expectations, preparing story board and multimedia presentations for presenting UI /UX concepts to clients, briefing team members on client requirements, creating mock up designs for approval, preparing navigation charts, content structure, page layouts for the project, designing marketing collaterals, liaising and coordinating with vendors, etc.

Formal

Education

Masters in Design Science

2005
University of Sydney

Bachelors in Business Administration

2001
International Management Centre

Cert IV Digital Media

2006
TAFE